The Best Search Engine Optimization For Your Blog Or Website

Published: 13th December 2010
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Search engine optimization for your blog can be many things and is not the easiest of things to learn. The search engines we use constantly place new demands on the blogger and constantly revise their old techniques. Today's new fangled wonder method is tomorrows faux pas to be shunned. The trick is to have your finger on the pulse and always be prepared to discard what you know and learn again.

The unfortunate truth is what works today will work well but, it may not work as well tomorrow and probably less well a year from now. As soon as you submit your site to a search engine, it will start to get ranked or rated on it's content on lots of things. A good way of finding out how to tweak your pages is by creating two identical pages and trying out different things on each page. For example you could have your Meta tags stating exactly what your site is about on one page but leave them blank on another.

It's rather obvious when you think about it but it's not always obvious what you have to do to achieve optimization, let alone good optimization. Try out things on your own blog like creating your two identical pages but have one that has the page title in the URL.


Using a good page URL when writing your blog is often missed by a lot of people. When testing you page it's a good idea to include one exact line of text from your writing on the page. Make sure that the line you use is relevant to the title and Meta tag that you are testing. Through constant testing and re-testing, you'll have a good idea of what is currently working and what is a fading trend.

You can play about with lots of different styles and continually test your results until you can see which works best. Another way of getting ranked that is as old as the the search engines themselves is by having lots of back links. What this means is having other sites link in to yours. A long time ago you could join schemes that would mean you trade links with other blogs or sites in order to achieve this.

These days search engines have wised up to this method and a simple exchange of links will not help and may even be detrimental. Search engines are now aware that some sites set up reciprocal links which is all well and good. Where the good sites stand out is where they have more sites linking in to them than they link to. This is a good example of something that has trended and then faded away in to obscurity.


The content of the sites that link in to your blog is important as the engines rank on your sites relevancy. Basically the idea of a good search tool is to send people to somewhere relevant to the search term. A blog that is relevant to the subject searched on is likely to have other sites that are also relevant linking in to it.

To put it in a nutshell, there are a hundred thousand things that are or have been good methods of optimization. The best thing someone could do is talk to someone that does it for a career or invest in some software that can take care of most of it. Whatever you decide to do, search engine optimization for your blog is something you need to get right.

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